A clear voice and a good quote. Always, Jordan is on top with his class. Even his attire is first class. The delivery, the authority. These are qualities that stars have. Nike saw this in Jordan and exploited it. But their hand was heavy in the deal as well. Surely they picked out the outfit, lighting Jordan in the best light they could. His image is memorable. Walking down that dark street, telling you about the times he's lost. Fans love that angle, take it in for all it's worth.
This is Bo Jackson. Another great athlete who dealt with Nike during his career. Granted he played in the NFL and the MLB with success, but look at the hyperbole that Nike makes of it. He surf's, he races, he does everything. And that catch phrase was born from Nike as well, you don't know Bo. Simplicity seems to be their strongest suit and they play it well.
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